The designs feature the Great Tit and Great Horned Owl—chosen for their playful nicknames (Tits and Hooters) and their symbolism of strength and resilience. The logo reflects both a bird in flight and the female form, representing pride and freedom.
Typography plays a key role, with Bayard—a typeface rooted in activism—reinforcing the brand’s bold messaging. Alongside graphic prints, we’ve introduced handmade drypoint-etched designs, with the Great Tits print proving a bestseller.
We’re excited to see Birds & Boobs grow, continuing to spark conversations and make an impact.
The design balances simplicity and warmth, using a clean, minimal aesthetic with gender-neutral character illustrations to make complex information feel approachable. Accessibility was a key focus, with careful attention to typography, contrast, and structure to support intuitive reading, particularly for neurodivergent audiences.
Freely available online, the guide quickly reached thousands of readers, receiving positive feedback from individuals, therapists, and the wider neurodivergent community. The project highlights the role of thoughtful, human-centred design in creating resources that are not only useful but also welcoming and empowering.