Building on the existing brand, we refined key elements, created a refreshed icon suite, updated photography principles, and set practical direction for applying the brand consistently across campaigns and channels. The result is a bolder, more cohesive system that empowers the charity to communicate with clarity, confidence and impact.
We developed a reusable trail made up of bold, typographic panels that encouraged visitors to pause, reflect and engage with their surroundings. Through playful design and immersive storytelling, young people learned about the role of trees in tackling climate change and were inspired to share their journey online.
By designing with longevity in mind, we delivered an experience that continues to educate and inspire well beyond its launch—aligning with the Trust’s values and maximising the project’s budget. It’s not just about designing for sustainability, it’s about the sustainability of our designs.
The designs feature the Great Tit and Great Horned Owl, chosen for their playful nicknames and their symbolism of strength, resilience and beauty. The logo captures both a bird in flight and the female form, expressing pride and freedom.
The strategy was shaped by conversations with staff and patients, leading to Birds & Boobs as a sub-brand for people who may not connect with the charity’s more hard‑hitting messaging but still want to feel part of the movement.
Typography plays a central role, with Bayard (a typeface rooted in activism) amplifying the brand’s bold stance, including versions protesting endocrine‑disrupting chemicals linked to cancer. Alongside graphic prints, handmade drypoint‑etched artwork was introduced, with the Great Tits print becoming a bestseller.
The design is simple and warm, using a minimal aesthetic and gender‑neutral illustrations to make complex information feel approachable. Accessibility led the process, with careful attention to typography, contrast and structure to support neurodivergent readers.
The guide has reached thousands online and has since been adopted as an official post‑diagnostic resource by NHS‑affiliated assessment centres. The project highlights the role of thoughtful, human‑centred design in creating resources that are not only useful but also welcoming and empowering. empowering.
We have partnered with them since 2024 to help shape their message across key publications, beginning with their manifesto and extending into major reports. Our work responded to the fast‑changing political landscape, including the general election, ensuring their priorities and recommendations were communicated with clarity and confidence.
By developing a cohesive design language, supported by clear infographics and accessible layouts, we helped strengthen FEA’s voice across both their Priorities report and annual Impact Report. The Priorities report in particular saw a significant rise in engagement and visibility, contributing to a 73% increase in website traffic.
The identity reflects this ethos. Jeko, a typeface by British designer Ellen Luff, was chosen for its accessibility and character, supported by BCUK’s Lato. The logo mark gradually fills up to mirror the idea of nourishment.
Full launched in January 2025 at Carousel, London, with chefs Rachel de Thample, Gemma Ogston, Bettina Campolucci Bordi and Camille Vidal serving a curated menu to journalists, nutritionists and industry experts. A launch pack of recipes, hosting tips and conversation starters supports the initiative as it moves into people’s homes, with plans for future restaurant takeovers already underway.
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